DILG boosts BIDA anti-drug campaign nationwide

QUEZON CITY, (PIA) –The Department of the Interior and Local Government’s (DILG) flagship anti-drug campaign Buhay Ingatan, Droga’y Ayawan (BIDA) Program will be featured in all of Megaworld Lifestyle Malls’ 20 theatres and 6 LED walls nationwide.

During the screening of the BIDA advertisement on Friday, DILG Secretary Benhur Abalos thanked Megaworld, the second lifestyle mall chain to screen the BIDA ad, for reaffirming its commitment in supporting the campaign and emphasized that solving the drug problem entails a lifestyle change based on supply and demand reduction.

“Marami na pong sumasama. At marami pa sa mga susunod na araw. Iikot po kami. Hindi kami mapapagod because this is for our children. This is a war for our future,” Abalos said.

The DILG Chief also commended Megaworld’s efforts to maintain a drug-free workplace through random drug-tests and gate ambassadors or K-9 dogs well-trained to detect illegal substances and deadly weapons.

He then stressed that the war on drugs should not be fought by the police and the government alone, but by all sectors working together in the whole-of-nation approach against illegal drugs under the BIDA program.

“It is a good fight and we will win this fight,” Abalos said.

For his part, Megaworld Assistant Vice President for Lifestyle Malls Mark Sta. Ana thanked the DILG for partnering with the company for a significant cause and committed to providing venues for BIDA events and hosting other BIDA activities.

Megaworld Lifestyle Malls is the retail and commercial arm of property giant Megaworld Corporation which is one of the over 30 top companies in the country that recently signed a partnership with the DILG under the “BIDA Workplace Program” to promote drug-free workplaces. (dilg/pia-ncr

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