COCI-Philippines

G

overnment and private media organizations co-exist in the Philippines. Owing to the free-market orientation of the Philippine economy, however, the number of private media communication networks far outnumber their government counterparts.

As such, there is no strict "hierarchical" structure mandated by law for the private media industry as a whole. Any semblance of "structural order" in the private sector is self-imposed through the various trade organizations in broadcasting, print, advertising, and public relations.

However, vital sectors of media which partake of the public domain are regulated or monitored by government quasi-judicial bodies, as in the case of the broadcast airwaves, videograms, and movie production and distribution.

GOVERNMENT MEDIA ORGANIZATIONS

OFFICE OF THE PRESS SECRETARY
The Office of the Press Secretary (OPS) is the equivalent of the Department of Information in other ASEAN countries. In fact, in previous years it was variously known as the Department of Public Information, Ministry of Information, or Office of Media Affairs.
Directly under the Office of the President, the OPS is headed by the Press Secretary who also serves as the presidential spokesman. The Press Secretary is assisted by two Press Undersecretaries. OPS publishes an online edition of the official news digest, the OPS News Digest, which carries press releases on the activities of the President.
Following are the information bureaus attached to the OPS:
1. Philippine Information Agency
  
  The Philippine Information Agency (PIA) is the primary government agency for nationwide delivery of development-oriented information. It maintains regional, provincial, and municipal offices throughout the country.
2. News and Information Bureau and Philippines News Agency
  
  The Philippines News Agency (PNA) is the official wire agency. It has branches in all major cities in the Philippines as well as in major outposts abroad. The News and Information Bureau (NIB) is the mother unit of the PNA. PNA is a member of the ASEAN News Exchange.
3. Bureau of Broadcast Services
  
  The Bureau of Broadcast Services (BCS) is the official radio broadcasting network, with FM and AM stations maintained nationwide.
4. Presidential Broadcast Staff
  
  The Presidential Broadcast Staff or RTVM is a special office dedicated to providing video and film coverage and documentation for the Office of the President.
5. Bureau of Communication Services
  
  The Bureau of Communication Services (BCS) produces special information materials for special communication projects.
6. National Printing Office
  
  The National Printing Office (NPO) is the official printing arm of the government.
7. People's Television Network, Inc.
  
  The People's Television Network, Inc. (PTNI) is an attached government corporation. It is the government's official television network with stations maintained in key provinces.

INFORMATION SERVICES OF GOVERNMENT OFFICES
The different departments and offices of the government also maintain their inhouse information-communication staffs to attend to their specialized needs. These offices range from simple units to full-blown public relations organizations with in-house printing presses.
Policy coordination among these various information units is enforced through coordinative mechanisms and project-oriented memoranda of agreement between the OPS and its attached agencies, on the one hand, and the other government departments, on the other hand.

PRIVATE MEDIA ORGANIZATIONS

Adboard
2nd Floor L & F Bldg 107 Aguirre Street
Legsapi Village Makati City
Tel: 8186158
Advertising Suppliers Association of the Philippines (ASAP)
Unit S VI-C The Gallery Bldg., Amorsolo Street,
Legaspi Village, Makati City
Telefax: 843-21-20
Association Of Accredited Advertising Agencies - Philippines (4As)
2nd Floor, L & F Building, 107 Aguirre St.,
Legaspi Village, Makati City
Tel: 8186157
Cinema Advertising Association of the Philippines (CAAP)
Unit 2-D, Amorsolo Condominium, Amorsolo St.,
Legaspi Village, Makati City
Foreign Correspondents Association Of The Philippines (FOCAP)
Rm. 161 The Westin Philippine Plaza
CCP Complex, Roxas Blvd., Pasay City
Tel: 833-6139/832-0701 loc. 7161
Telefax: 833-6138
Kapisanan ng mga Brodkaster sa Pilipinas (KBP)
6/F LTA Bldg., 118 Perea St. Legaspi Village
Makati City', Metro Manila
Tel: 815-1989 to 93
Telefax: 815-1989
Marketing & Opinion Research Society Of The Philippines (MORESI)
Unit 42 Martino Bldg., 52 Libertad corner
Kanlaon Street, Mandaluyong City
Tel: 533-66-53
Fax: 531-52-04
Manila Overseas Press Club (MOPC)
GIF Old Elks Club Building, Roxas Blvd
corner T. M. Kalaw St. Ermita, Manila
Tel: 571-252
Fax: 581-355
National Press Club (NPC)
NPC Bldg., Magallanes Drive, Intramuros, Manila
Tel: 527-0168
Outdoor Advertising Association Of The Philippines (OAAP)
5742 Kalayaan Avenue
corner EDSA, Pinagkaisahan, Makati City
Tel: 819-05-13
Fax: 714-15-85
Philippine Association Of National Advertisers (PANA)
Unit 2-D Amorsolo Condominium, Amorsolo St.
Legaspi Village, Makati City, Metro Manila
Tel: 892-62-03/894-02-64/81 8-73-32
Philippine Press Institute (PPI)
Room 308, B.F. Condominium Bldg.
A. Soriano Avenue, Intramuros, Manila
Tel: 49-63701 527-4478/ 527-3351/ 527-3391
Fax: 527-3390
Print Media Organization (PRIMO)
Mr. & Ms. Publishing, Vibal Publishing House
Araneta Avenue, corner Ma. Clara, Talayan Village, Quezon City
Tel: 712-59-76/ 732-90-87
Fax: 712-59-76
Public Relations Organization Of The Philippines (PROP)
HRDD, 3rd Floor, Philippine Information Agency Building
Visayas Avenue, Quezon City
Tel: 920-4336/921-7941 bc. 4266/4278
Fax: 920-4336
Public Relations Society Of The Philippines (PRSP)
# 30 San Pedro St., Bo. Capitolyo, Pasig City
Tel: 635-44-46
Publishers Association Of The Philippines, Inc. (PAPI)
4th Floor, Dominga Bldg., 2113 Pasong Tamo
corner dela Rosa St., Makati City
Tel: 819-1215/893-1690
Fax: 893-1690

Source: Philippine Information Agency
Posted: 3 July 1998