Phl Embassy, New Zealand Phl Business Council host networking seminar with Filipino ICT leaders
MANILA, July 5 -- The Philippine Embassy in Wellington and the New Zealand-Philippines Business Council (NZPBC) jointly hosted the meeting and networking between the Philippine delegation to the second Philippine Information and Communications Technology (ICT) Partnership Opportunity Mission to Auckland and representatives of Philippine companies in the information and communications technology (ICT), software services and business process outsourcing (BPO) sectors.
The Department of Foreign Affairs (DFA) said in a press statement that the event was held at the AWI International Education Group Building in Auckland on May 26.
The meeting was a historic first for NZPBC and which will usher in greater opportunities for expanding business partnerships in the ICT/BPO sector, DFA said.
DFA reported that Philippine Ambassador to New Zealand Virginia H. Benavidez, Consul General Marcos Punsalang and 80 Filipinos attended the gathering to meet the members of the Philippine delegation.
The Philippine delegation was composed of Emmanuel Ang, the Philippine Senior Trade Representative for New Zealand based in Sydney, Jomari Mercado, Board Member of the Business Processing Association of the Philippines (BPAP) and Head of Delegation, BPAP Executive Director for External Affairs Martin Antonio S. Crisostomo, Maria Cristina G. Coronel, President of Pointwest Technologies Corporation and Board Director of the Philippine Software Industry Association (PSIA), Maria Rosario M. Gruet, Vice President for Business Development of Computer Professionals, Inc., and Jaime Aquino and Brandon Midel, Owner and Solutions Consultant, respectively, of Comfac Corporation. Also present was Hernando Banal, New Zealand Trade Commissioner based in Manila.
DFA said Ambassador Benavidez thanked the delegation from the New Zealand-Philippine Business Council led by Chairman Lito Banal, Director for Business Development Rene Pascual, and Director for Legal Atty. Paulo Garcia, for their assistance and partnership with the Embassy in organizing the event. In turn, Banal thanked Benavidez for giving them this opportunity and for the Embassy's co-hosting of the meeting.
In his welcome remarks, NZPBC President Banal said that ICT is considered a core industry which influences and changes the nature of doing business. He said that the NZPBC is looking for possible linkages with the Business Processing Association of the Philippines (BPAP) and welcomed the delegations presence as this will enable them to get to know them and establish business relationships. He thanked the Embassy for hosting the meeting together with the NZPBC and expressed the hope that the meeting will yield positive results.
In addressing the audience, Ambassador Benavidez said that the Philippine IT/BPO is a very bright sunshine industry as shown by the 24 percent growth that it achieved in 2011, having earned US$ 11 billion in revenues while directly employing 650,000 people.
The growth of the industry is so fast that Philippines surpassed India in voice or call center services and the Information Communications Technology Office (ICTO) had to revise upward the goal of generating US$25 billion for 2016 to US$27.5 billion taking into account the revenues received from domestic clients amounting to US$2.5 billion.
The industry is targeting the generation of 1.3 million direct jobs by 2016, DFA said.
Benavidez emphasized three catchwords in Philippines-New Zealand business cooperation: “complementarity,” “playing to strengths” and “win-win arrangements.” New Zealand can take advantage of the rapidly diversifying IT/BPO industry by forming strategic partnerships and in the process gain access to a huge Philippine market while opening the doors to a global market and availing of highly competitive costs and generous incentives.
On the other hand, New Zealand is very good in research and development and software design which can have applications in the Philippine IT/BPO industry. The daily count of the New Zealand flag shown in the BPAP counter increased substantially from 79 last year to nearly 200 in recent months.
Many participants, among them Roy Cabauatan, owner of Great Tasti café in Wellington and elder brother of a proprietor of Pinoy Central store, joined the meeting. His interest in the Philippine IT/BPO industry was awakened by meetings with the Embassy and befriending several Kiwi (as New Zealanders like to call themselves) business owners, two of whom are call center operators.
Cabauatan was heartened by the huge progress made by the Philippine IT/BPO industry and met with the members of the delegation to establish networks. He sees a possible role as consultant in the Philippine IT/BPO industry and New Zealand's IT/Software and call center industries.
Martin Crisostomo, BPAP's Director for External Affairs, said that they were overwhelmed by the big turnout and warm hospitality that they received in New Zealand.
Jose Mari Mercado, Board Member of BPAP, gave a presentation which provided an overview on the Philippine IT/BPO industry which he described as a 24/7 industry. He lauded the vibrant growth of the industry by citing as an example the case of his company Convergys which set up business in the Philippines in 1995 and has grown into a giant company which employs 29,000 employees. This drew a comment from Rene Pascual, NZPBC's Director for Business Development, that Filipino IT practitioners are represented in all business spectra such as IT, Banking, Insurance and Government.
Mercado mentioned the Road Map of the BPO Industry which BPAP drew up with the Philippine Government, its goal of generating US$ 27.5 billion in revenues by 2016 comprising 8.3 percent of the country's gross domestic product (GDP), the creation of 1.3 million jobs and support the generation of nearly 4 million indirect jobs in spin-off industries such as catering, construction and real estate.
Feedback from the meeting was extremely positive with extensive networking established between the members of the delegation and the participants. There have been queries about specific proposals to outsource business to the Philippines.
Participants were inspired by its success story and are determined to do their part in highlighting business opportunities available to both countries and in collaborating further with the Embassy in promoting economic diplomacy in Auckland and throughout New Zealand.
What caught the participants attention was that by 2016, the IT/BPO industry will be a US$27.4 billion industry, will comprise eight percent of GDP and will equal or even surpass the annual remittances of OFWs to the Philippines. (DFA)
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