Manila (29 June) -- The 17th Philippine International Franchise Conference and Expo (Franchise 2009), set on July 1 to 5 in Manila, will take a closer look into the potentials of the industry amidst the global economic crisis.

The Philippine Franchise Association (PFA), the organizer of the Franchise 2009, has lined up two major activities for the five-day event.

On July 1 to 2, a conference that will gather the most influential franchising and business gurus - both from the Philippines and overseas - to share and discuss the latest trends and opportunities in today's challenging times will be conducted at the Crowne Plaza Galleria Manila, Ortigas Avenue in Quezon City.

PFA said that topics for this conference were carefully selected to address the challenges and concerns that businesses are facing during these times of uncertainties. Renowned and world-class industry experts are invited to present proven strategies and successful innovations, as well as to give inspiration to franchisors and entrepreneurs in their quest to thrive and grow amidst global challenges.

On July 3 to 5, an exposition will be done at the SMX Convention Center along Pasay City.

"The three-day expo has become the biggest franchise trade show in the country and even in the whole of Asia. With a wide range of business opportunities covering every sector at various investment leveles," the PFA said.

Considered as a franchising gateway to Asia, the PFA said, the expo has proved itself to be an effective venue for international franchises to gain market entry to the 90-million strong Filipinos as well as to the billions Asians.